International Year of Sanitation
What?
To put the spotlight on sanitation the United Nations has declared the year 2008 the International Year of Sanitation.
Why?
The goal is to raise awareness and to accelerate progress towards the Millennium Development Goal (MDG) target to reduce by half the proportion of the 2.6 billion people without access to basic sanitation by 2015.
How is WWMD Helping?
In 2008, WWMD and its partners are working with Procter & Gamble, the makers of Safeguard and Ivory, to feature a special campaign entitled Wash Your Hands, Save a Life.
In each of the some 12,000 WWMD test kits distributed worldwide this year, participants will find a 3.1 oz. bar of Ivory soap, as well as a handwashing fact sheet and stickers bearing the campaign message.
The integration of the Wash Your Hands, Save a Life campaign into this year’s WWMD program provides an opportunity to offer a key message about basic hygiene to people around the world. In countries where adequate sanitation systems and hygiene knowledge are lacking, this message can save lives.
